Fashion Twittering

As you know, Twitter is one of the fastest growing social media tools and many brands and marketers are using it as a portal to reach out to their audience. Followers get up-to-date information about fashion from many different sources in Twitter. Fashion Brands, Fashion Magazines and Fashion Lovers are constantly twitting links from their twitter, and followers like me get to enjoy latest updates in the fashion world and also share it with our friends by re-tweeting it.

Twitter has also provided fashion bloggers and online shops a platform to showcase themselves. These are some examples of useful ways to use twitter:

  • Keeping up with the latest trends and fashions
  • Getting inspiration for posts on your fashion blog
  • Getting feedback on your products/ ideas/ designs
  • discovering lots of useful information on online marketing in general
  • Getting answers to difficult questions/ solutions to business problems
  • Giving customers or potential customers a way of contacting you directly.
  • Getting your brand noticed by being a generally friendly, helpful and interesting person

Another thing about fashion twittering is that it allows fashion brands to give their fans an inside glimpse of the brand. For example, fashion brands tweet about their fashion shows and behind-the-scene pictures right at the time the fashion show is taking place, fans need not wait a day or two just to read it and it makes them feel like they are right there at the fashion show.

In her review in the New York times on Emporio Armani, Suzy Menkes wrote “The sweet bird of youth twittered through the Emporio Armani collection. You could imagine the girly couples on the runway with their short skirts, knee-high socks and just slightly daring punk-studded bags working their thumbs off later on as they shared with each other, via their mobile phones, comments about each cute item.” And immediately these comments form the ‘girly couples’ will be followed by many and they will probably give their own comments or RT them, creating lots and lots of buzz for Emporio Armani.

Twitter has a wealth of designers and retail companies who have taken on personalized pages of their own.

Here, a directory of some of the leading fashion industry Tweeters:
Adidas: www.twitter.com/adidasrunning
American Apparel: www.twitter.com/americanapparel
Baby Phat: www.twitter.com/BabyPhat
Banana Republic: www.twitter.com/BROfficial
BCBG Max Azria: www.twitter.com/BCBGMAXAZRIA
Betsey Johnson: www.twitter.com/xoBetseyJohnson
Brian Reyes: www.twitter.com/BrianReyes
Calvin Klein: www.twitter.com/calvinklein
Charlotte Ronson: www.twitter.com/cjronson and www.twitter.com/shopronson
Dior: www.twitter.com/Lady_Dior
Diane Von Furstenberg: www.twitter.com/InsideDVF
Donna Karan: www.twitter.com/dkny
French Connection: www.twitter.com/frenchconn39
The GAP: www.twitter.com/GapOfficial
Gucci: www.twitter.com/GuccibyGucci
H&M USA: www.twitter.com/hmusa
Hayden Harnet: www.twitter.com/hayden_harnett
Henry Holland: www.twitter.com/henryholland
Isaac Mizrahi: www.twitter.com/isaacmizrahi
J. Mendel: www.twitter.com/jmendelfashions
Kate Spade: www.twitter.com/katespadeny
Lacoste: www.twitter.com/LACOSTE
Liz Claiborne: www.twitter.com/LizClaiborneNY
Loehmanns: www.twitter.com/Loehmanns
Louis Vuitton: www.twitter.com/LouisVuitton_US
Marc Ecko: www.twitter.com/beingmarcecko
Nike: www.twitter.com/nikebasketball
Nordstrom: www.twitter.com/nordstrom
Oscar de la Renta: www.twitter.com/OscarPRgirl
Rachel Roy: www.twitter.com/rachel_roy
Rebecca Minkoff: www.twitter.com/RebeccaMinkoff
Saks: www.twitter.com/SaksSF
Stella McCartney: www.twitter.com/stellamccartney
T.J. Maxx: www.twitter.com/tjmaxx
Tory Burch: www.twitter.com/toryburch
Urban Outfitters: www.twitter.com/urbanoutfitters
Vivienne Tam: www.twitter.com/VivienneTam
William Rast: www.twitter.com/williamrast

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